Inbound Marketing

Inbound & Outbound marketing: Role in Lead generation

Inbound marketing: Inbound marketing is a method of attracting, engaging and delighting customers to grow a business which provides value and builds trust on customer’s mind. Inbound marketing creates a process to find a potential customer and turning that early awareness into brand preference and ultimately into leads and revenue. Buyer’s self-education, a marketer’s job is to be heard through the noise and come up with new ways for leads to find a potential customer.

What we can do for Inbound Marketing

  • Content & SEO
  • Blogs
  • Website
  • Social Media
  • Outbound Marketing

Outbound marketing: We used to call it as ‘Traditional Marketing’. It can be defined as trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. That’s the main motto of this is to push the customers about the product or service.

What we do for Outbound Marketing

  • Email Marketing
  • Trade show
  • Direct marketing
  • Tele Marketing
  • Display Ads
  • Pay-per-Click Ads

How they work on lead generation

We can show few differences between Inbound & Outbound marketing, which is discussed below-

Permission vs Interruption

Inbound marketing works with their customer by their permissions. They never push them to subscribe. If a customer wants to subscribe then he/ she will get the service or product’s message. Outbound marketing pushes customers to see the message, gives irritating pop-up ads to get customer attention. Customer may get annoyed getting those pop-ups.

Holistic vs Linear

Inbound marketing works in a holistic way through email, social media, pay-per-click ads, SEO.

Outbound marketing is kind of a linear system either we can apply above-the-line or below-the-line social campaigns.

Specific vs Mass

Inbound marketing has a straight and specific message for their customers whereas Outbound Marketing is more for mass people. Age 1 to 100 can get the same message. There is no option for customization. Currently, this is an age where the buyer’s demand comes first. Inbound marketing has made the way easily.

Immeasurable vs Quantifiable

In Inbound Marketing, the success rate is absolutely quantifiable. Since everything is through social media, it has good access to measure all the campaign success. In contrast, Outbound marketing is not able to receive feedback about the campaign’s launch. It is difficult to find out how many targets they are reaching.

Above 4 points are enough to prove that Inbound marketing is more effective to get more leads.

Hopefully, we have discussed all points for an exporter should follow to get leads and it will be helpful for them.

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