Excel on Export Marketing and Sales Techniques


This course has been designed to provide a framework of export marketing for companies aiming to sell overseas.

In addition to familiarize with a marketing framework, this course also covers usage and practice of market research and analysis tools to find export market and generate export leads. Besides, this course will also deliver a practical guide on how to communicate and negotiate with buyers, attend trade shows and other export marketing tools.

Export sales techniques and strategies have been featured in this course that will educate participant learn nurturing an export leads into sales.

Learning Outcomes

  • Understanding Export Marketing
  • Familiarizing with export marketing framework
    • Market assessment
    • Market research
    • Target market Analysis
    • Entering into markets using export marketing tools
    • Generating leads
    • Nurturing Leads to convert into sales
  • Finding ways to enter international markets
  • Global B2B Platforms
  • Website development for international sales
  • Attending in Overseas Trade Shows
  • Email Marketing for Exporters
  • Managing the process of Export sales negotiations
  • Export Pricing Strategy
  • Lead nurturing practices

Who should attend?

This course is most suitable for export sales departments who have been tasked with moving a company into international markets. Due to some of the technical aspects and the tools used, it would also be very useful for experience export sales people who have not had formal export training.  The departments within a business that this course would apply to are:

  • Export Sales Management
  • Export Sales Administration
  • Human Resources
  • Production Planning
  • Marketing and PR
  • Technical Support
  • Quality and Standards
  • Distribution
  • IT Support
  • Legal

Students, Graduates and professionals of other fields are also encouraged to attend if they have serious thoughts in building career in International Business.

Course Fee: BDT 5,000/= (Taka Five Thousand Only)

Course Duration: 10 Hours

For Participating in the program, please contact below:


House # 1005, Road # 9, Avenue # 11, Mirpur DOHS, Dhaka 1216

Website: www.tedfoacademy.com

Email: [email protected]

Contact: +880 2 44806061