Lead generation is the process of attracting and converting strangers into someone who has indicated interest in a company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
Leads are the results of export marketing services. Exporters do all the export marketing to generate leads. Simply, a lead is a person or contact who has an interest in that company’s product or service in some way, shape, or form.
Export leads are the contacts that an exporter can get from the interest in export marketing activities which can be a sort of contact information of a person or a company such as a phone number, a business card, a company website, an email, an inquiry, an appointment etc.